When applying Lewin's Unfreeze-Change-Refreeze to implement a new patient-care protocol, what is a key activity during the Unfreeze phase?

• A. Provide training sessions
• B. Clear need and prepare staff for change
• C. Conduct a full-scale rollout
• D. Monitor and reinforce protocol after implementation

Answer: (B)

In Lewin's Unfreeze-Change-Refreeze model, the Unfreeze phase is about creating readiness for change. A key activity is clearly communicating the need for the new patient-care protocol and preparing staff for what will come, so they understand why the change is necessary and are willing to embrace it. This helps reduce resistance and lays the groundwork for the actual implementation that follows. Training sessions and the full rollout are steps that fit into the later stages when you are actively implementing the change, while monitoring and reinforcing the new protocol after implementation belongs to the Refreeze phase.